IRRESISTIBLE The Rise of Addictive Technology & The Business of Keeping Us Hooked by ADAM ALTER

March 20th, 2018 by Goshen Public Library Leave a reply »

irresistibleWelcome to the age of behavioral addiction—an age in which half of the American population is addicted to at least one behavior.  We obsess over our emails & Facebook feeds; we binge on TV episodes.  Half of us would rather suffer a broken bone than a broken phone.  Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.

In this revolutionary book, Adam Alter, a professor of psychology and marketing at New York University, tracks the rise of behavioral addiction, and explains why so many of today’s products are irresistible.  The companies that design these products tweak them over time until they become almost impossible to resist.

By reverse-engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend & save our money, & set boundaries between work & play—& how we mitigate their most damaging effects on our well-being, & the health & happiness of our children.

GPL: 302.23 Alter

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